All Posts

If you own commercial property and you're starting to think about selling, here is some genuinely good news: the thing that shapes the outcome most is something you can control. The market tends to reward the property that arrives prepared, and preparation is very learnable. Two comparable assets can go live the same month in the same submarket, and the one that was thoughtfully readied usually performs better. The difference is rarely the building itself. It is the preparati

You already know your property has value. You've seen the comps, you've watched what's been moving in your submarket, and you have a pretty good feel for what the building should do at the right moment. So when it doesn't, when months pass and the conversation with your broker keeps drifting toward another price reduction, it's reasonable to wonder what's actually going on. Most of the time, the answer isn't the market. It isn't the price either, at least not the way the conv